Leica
With smartphones making it possible to take hundreds of photos in seconds, the act of photographing has become fast, disposable, and often thoughtless.
To remind people to be more intentional in the modern age of photography, we’ll let them recreate the photos from some of the best photographers of the 20th century.
OOHs to promote the experience
Art Director: Eliza Fry
Copywriter: Carson Brooke