With smartphones making it possible to take hundreds of photos in seconds, the act of photographing has become fast, disposable, and often thoughtless. It’s now an obsession with staging the perfect photo, rather than capturing the moment.
To remind people of the artistry in capturing a truly candid photo, we’ll let them recreate Leica’s most iconic examples.
OOHs to promote the experience
Art Director: Eliza Fry
Copywriter: Carson Brooke
