Pabst Blue Ribbon

Friendsgiving is a difficult time for a key beer demo: The Lazy. Lazy people, the ones constantly disappointing their friends by failing to put in effort, they’re our core audience.

Fortunately for them, we created the perfect solution to this annual headache that will clearly stand out as a quality Friendsgiving contribution.

Team: 

Eliza Fry, Art Director

Chloe O’Hallaron, Art Director 

Casey Hickman, Copywriter

Kathleen Firment, Strategist 

Samyuktha Shankar, Strategist

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Swedish Fish