Pabst Blue Ribbon
Friendsgiving is a difficult time for a key beer demo: The Lazy. Lazy people, the ones constantly disappointing their friends by failing to put in effort, they’re our core audience.
Fortunately for them, we created the perfect solution to this annual headache that will clearly stand out as a quality Friendsgiving contribution.
It’s not just a beautiful turkey shaped case of beer. It’s full of delicious, smokey, turkey flavored cans of PBR.
Shoppers can find Turkey Beer inside convenience stores and beer caves on the way to their Friendsgiving dinners.
We’ll promote the product on social media, around peak Friendsgiving times.
Team:
Eliza Fry, Art Director
Chloe O’Hallaron, Art Director
Kathleen Firment, Strategist
Samyuktha Shankar, Strategist